Yokohama is considered a premium brand however some class it as a mid-range tyre. Yokohama manufacturer passenger car, 4x4 and race products. Yokohama is a Japanese company their tyre are distributed primarily by HPT Ltd in the UK. Yokohama is amongst the biggest & the best tyre manufactures in the world. However they are not as popular in the UK as in other countries. This could be partly because of the availability of their tyres, very few centre's stock them and some sizes are only available at key Yokohama dealers in the UK. The Yokohama brand is quite sought after by car modifiers, motorists who buys they tyres are impressed with the tread design as they can come up with some really cool tread designs. Yokohama's are priced at the premium range end. Some of their recent products are equally as good performers as well as looking the part. Some of the older products looked great but sadly didn't perform that well, considering they carry a premium price tag.